In these days of Covid-19 pestilence and panic there is much talk of fighting and wars being  waged against the virus. And not a few throwbacks to World War 2.

Eighty years ago Winston Churchill was in a sort of lockdown of his own, hunkered in an underground war room leading  the fight against Nazism. 


Just a month before the London Blitz began in earnest, in August 1940, every day Churchill was making life-or-death decisions on a monumental scale. To make those decisions, he had to digest and act upon masses of information from multiple sources.

But he only had so many hours in the day. So he famously issued this directive on brevity. Brevity is another word for what, in integrated reporting, we call conciseness.

Which means putting your nominations committee’s terms of reference online.